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About Us

The ToeZone Vision

Designed by a Mum, Made for Little Feet

The ToeZone brand was developed by Sharon Anderson, a mum of three on a mission to solve a common problem: finding affordable, high-quality shoes for kids that don’t fall apart after a few adventures. As a mum, Sharon knows how important it is to have footwear that can keep up with busy little feet—without breaking the bank. That’s why she started Toezone, to give parents peace of mind and kids shoes they love, all while keeping things comfy, durable, and fun!

From Our Family to Yours

Welcome to ToeZone

Welcome to ToeZone, where our passion for shoes is more than just a business—it’s a family legacy. As a dedicated family-owned brand, we’re committed to bringing you the highest standards in footwear, all while keeping it affordable. Our ToeZone Easy Fit Guide makes it simple to ensure your child’s shoes always fit just right, with built-in fit markers that make checking the fit easier than ever.

Designed with Kids in Mind

Crafting Comfort for Little Feet

At ToeZone, we understand that as a parent, you want shoes that not only look great but also support your child’s growing feet. That’s why, as a family business with over 30 years of experience, we pour our heart into every step of the process, ensuring that each pair of shoes meets the highest standards of quality, comfort, and durability. We care about the little details that make a big difference. From the moment we start designing a new shoe, we think about how it will fit and feel on your child’s feet, paying special attention to the shape, flexibility, and support needed for growing kids.

We oversee everything in-house, from selecting the finest materials to working closely with carefully chosen factories that share our values for craftsmanship and attention to detail. Our commitment to quality goes beyond just making a great shoe—we also focus on making your shopping experience easier. We know that getting the right fit is essential, so we’ve developed an easy-to-use fitting guide that helps ensure your child’s shoes are a perfect match. With our thoughtful designs, durable materials, and careful production process, you can trust that each pair of ToeZone shoes is made with your child's comfort and well-being in mind.

Meet Our Team

Our Directors

Sharon and Richard have over 30 years of experience in the footwear industry, and are deeply involved in every aspect of ToeZone, from personally helping with order selection to overseeing the seamless creation of each shoe. Their commitment to the brand led them to take their family to Asia, where they worked hands-on to help grow the ToeZone brand and ensure the highest standards of quality and craftsmanship.

Business Development Director

Grace, the daughter of Sharon and Richard Senior, has joined the family business as Business Development Director. Growing up with her parents’ guidance, she has learned the ropes of the business and loves being hands-on in every part of growing the ToeZone brand. She's excited to carry on the family legacy, bringing her energy and fresh ideas to help ToeZone continue to thrive.

Operations Manager

Richard, the son of Sharon and Richard, has taken on the role of Operations Manager within the family business. With years of experience learning from his parents' dedication and expertise, he has developed a deep understanding of the company's inner workings. Passionate about streamlining processes and ensuring smooth day-to-day operations, Richard is committed to upholding the family legacy.

Our Lead Designer

Meet Jane, our Lead Designer at ToeZone. With a keen eye for detail and a passion for creating stylish, comfortable shoes for kids, Jane leads the way in developing our trendsetting designs. She’s dedicated to crafting footwear that not only looks great but also supports growing feet, making ToeZone the perfect blend of fashion and function for children everywhere.

Our Marketing Manager

Meet Katie, our Marketing Manager at ToeZone. With a passion for children's footwear and a talent for creative storytelling, Katie is dedicated to growing the ToeZone brand. She plays a key role in bringing our vision to life, helping to share our focus on comfort, quality, and style with families around the world. Katie’s innovative approach ensures that ToeZone continues to be a trusted name in children's footwear.

The ToeZone Outlook

Our Goal

At ToeZone, our mission is to create high-quality, stylish children's footwear that combines comfort, durability, and trendsetting designs. With a customer-focused approach and our unique ToeZone Fit Technology, we ensure the perfect fit every time. Our vision is to continue evolving as a trusted, worldwide brand that parents rely on to support their children’s growing feet with care and style.

Expertise in Footwear Development

With over 30 years of experience, we personally oversee every step of production, from sourcing premium leathers to perfecting custom soles. Our shoes are thoughtfully designed to fit children's feet and support their movement, ensuring the best fit and quality for your little ones.

Premium Quality Materials

Crafted from high-quality, durable materials, our products ensure longevity, comfort, and protection for children's feet, forming the foundation of our excellence in comfort and durability.

Customer-Centric Approach

We value our customers and are committed to delivering excellent service and satisfaction. This foundational value supports our entire brand, ensuring that every action is guided by a focus on meeting customer needs.

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